5 elementos essenciais para RTB (Real-Time Bidding)

5 elementos essenciais para RTB (Real-Time Bidding)

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Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.

Você está planejando executar uma campanha do vídeo do Google de modo a aumentar este reconhecimento e deseja medir o seguinte: de modo a quantas pessoas seus anúncios foram veiculados e quantas vezes cada propaganda foi exibida em variados dispositivos e formatos.

Dessa forma, a publicidade na Net é uma ferramenta poderosa que as companhias podem usar para aumentar a qualidade a experiência do cliente e aumentar a visibilidade da sua própria marca.

Caso já venda em marketplaces, a quantidade de suplementos alimentares vendidos de modo a analisar e construir a melhor estratégica do margem x giro;

In this guide, we’ll explain the meaning of RTB and its advantages for both advertisers and publishers.

Programmatic advertising involves buying and selling digital inventory using automated technology. RTB is a specific type of ad inventory buying that uses automated real-time auctions to sell impressions.

Impression value is informed by different types of information, from user behavioural profile, website content to conversion rate predictions.

Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.

Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.

Começar utilizando segmentos Destes seus dados previamente por expandir para ESTILOS do público Muito mais amplos para se concentrar nas vizinhos usando Ainda mais chances do gerar boas conversões.

There are also many considerable benefits of real-time bidding for publishers. One is generation of revenue from remnant ad inventory. With SSP platforms, publishers can also control which advertisers can buy and place ads on publishers’ websites.

Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.

Produzir listas do público-alvo de que podem ser aplicadas imediatamente a qualquer uma das AS SUAS campanhas por vídeo do Google.

Cost-effective for advertisers: website When advertisers save money, publishers benefit too. Brands that feel they’re choosing the more cost-effective solution will be more likely to put their trust in publishers using RTB, resulting in less unused ad inventory and increased ad revenue.